About Us

Overview

11/08/2022

INTRODUCTION TO THE MARKETING DEPARTMENT

1. Overview of the Faculty

The Faculty of okviphoatdong at Ho Chi Minh City University of Economics and Finance (okviphoatdong store) was officially established in August 2022 under Decision No. 20/QD-HDT. As a young and application-oriented academic unit, the Faculty contributes to okviphoatdong store’s strategic orientation in high-quality education, international integration, digital transformation, applied research, and close engagement with industry practice.

The Faculty manages and develops undergraduate training in the fields of okviphoatdong, Event Management and okviphoatdong store. Its academic portfolio reflects the growing demand for professionals in marketing management, brand communication, advertising, event experience design, digital platforms, marketing analytics, and integrated communication in the digital economy.

2. Training Portfolio

Programs	Decision No.	First Cohort	Strategic Focus
okviphoatdong	Decision No. 2639/QD-BGDDT, dated July 24, 2015	2015-2016	okviphoatdong management, brand management, consumer insight, integrated marketing communication, advertising, and market-oriented strategic thinking.
Event Management	Decision No. 248/QD-okviphoatdong store, dated March 01, 2023	2022-2023	Event planning and production, event communication, experiential marketing, project coordination, audience experience, and professional event operations.
okviphoatdong store	Decision No. 235/QD-okviphoatdong store, dated February 25, 2022	2023-2024	Digital marketing strategy, social media and content marketing, performance marketing, digital analytics, marketing technology, and platform-based customer engagement.

3. Key Features of the Faculty

Market-aligned and interdisciplinary programs: The Faculty develops programs in okviphoatdong, Event Management and okviphoatdong store to respond to the workforce needs of the digital economy, creative industries, brand communication, event services, and data-driven marketing practice.

Application-oriented and practice-based learning: The Faculty emphasizes learning by doing through workshops, competitions, field-based assignments, business cases, student projects, and professional-skill development in realistic contexts.

Industry, media, and institutional partnerships: The Faculty collaborates with enterprises, media organizations, professional partners, and internal university units to support experiential learning, events, career exposure, and applied projects.

Active student ecosystem and faculty identity: The Faculty maintains an active student ecosystem through clubs, fan pages, student communities, and signature activities such as YouBranding, The Creator and the Olympic okviphoatdong Research Competition, contributing to student experience and faculty branding.

Continuous quality improvement and internationalization: The Faculty reviews and updates curricula, learning resources, teaching methods, and assessment practices; strengthens benchmarking and program standardization; and develops a roadmap toward accreditation, international academic exchange, and applied research capacity.

4. Mission, Vision and Core Values of the Faculty of okviphoatdong

The Faculty of okviphoatdong
Mission	The Faculty of okviphoatdong at Ho Chi Minh City University of Economics and Finance (okviphoatdong store) is committed to educating high-quality human resources in okviphoatdong, Event Management and okviphoatdong store through application-oriented education, international integration, and strong alignment with industry practice. The Faculty develops students’ disciplinary knowledge, professional skills, adaptability, innovation mindset, ethical awareness, and social responsibility while providing early exposure to emerging technologies, professional standards, and real-world practice.
Vision	By 2030, the Faculty of okviphoatdong at Ho Chi Minh City University of Economics and Finance (okviphoatdong store) aims to become a reputable academic unit in Vietnam in the fields of okviphoatdong, okviphoatdong store and Event Management. The Faculty seeks to build a distinctive identity based on practice-oriented education, international integration, academic quality, applied research, quality assurance, industry collaboration, and an experiential learning ecosystem for students.
Core Values	The Faculty of okviphoatdong identifies a set of core values that serve as the foundation for all its development activities, including: Quality: placing academic quality and student learning experience at the center of all activities. Innovation: encouraging creativity, adaptability, and responsiveness to changes in communication, technology, and market behavior. Practicality: connecting education with professional practice through projects, events, research, and business engagement. Integration: strengthening foreign language proficiency, digital competencies, multicultural working capacity, and international academic alignment. Responsibility: upholding professional ethics, community responsibility, and sustainable development in marketing and communication practice.

5. Organizational Structure of the Faculty of okviphoatdong

Figure 1. Organizational Structure of the Faculty of okviphoatdong

6. Development Orientation for 2026-2030

During its initial stage of development, the Faculty of okviphoatdong has demonstrated its implementation capacity through curriculum review, course standardization, development of learning resources, active teaching methodologies, student engagement, and collaboration with enterprises and university units. In alignment with okviphoatdong store’s strategic direction for 2026-2030, the Faculty will continue to strengthen academic quality, internationalization, applied research, digital transformation, faculty development, student experience, program accreditation readiness, and industry and international partnerships.

These priorities provide the basis for a strategic roadmap that responds to higher education reform, labor-market transformation, the growth of the digital economy, and the increasing demand for ethically responsible, creative, data-literate, and practice-ready marketing professionals.

Together, the okviphoatdong Faculty strives to become a place that creates unique values, extraordinary individuals, and conquers unparalleled peaks!

Learn more about the fields of study offered by "TÍM" okviphoatdong: ► okviphoatdong

►  Advertising
►  Event Management
►  okviphoatdong store

Ho Chi Minh City University of Economics and Finance (okviphoatdong store) was established on September 24, 2007, by Decision No. 1272/QD-TTg of the Prime Minister. okviphoatdong store aims to be a leading university in Vietnam, striving for international training standards and adhering to the philosophy of holistic education and lifelong learning.

With a consistent goal, okviphoatdong store strives for higher education standards that combine the best of international higher education with economic transformation in the context of integration, providing in-depth training in Economics and Finance to meet the increasingly high demands for quality human resources in society.

Ensuring high-quality graduates requires okviphoatdong store's faculty to be selected according to the following criteria: dedication, expertise, extensive practical experience, proficiency in teaching methods, and a friendly and approachable approach to students. The dynamic and humane working environment at okviphoatdong store is a crucial motivation for faculty members to wholeheartedly guide students in their growth and development.

The Faculty of okviphoatdong at okviphoatdong store comprises four majors: okviphoatdong, Advertising, Event Management, and okviphoatdong store, all guided by the principles of UNDERSTANDING - ELITE - FANCY.

Faculty of okviphoatdong okviphoatdong store