Academic Programs

Comercial Business

09/01/2020

1. Commercial Business Major: Structuring Market Strategies, Leading Corporate Growth

In the context of a robustly developing digital economy, commercial activities are no longer limited to buying and selling goods but have expanded into value chain management, e-commerce, market development, customer management, and building sustainable growth strategies.

Consequently, the Commercial Business major has increasingly become the choice of dynamic, market-sensitive young individuals who love business and aspire to become future business development experts.

At the okviphoatdong store Faculty of Business Administration, the training program for the Commercial Business major is developed with an application-oriented and internationally integrated approach, helping students comprehensively develop business knowledge, skills, and mindsets in the digital environment. Students are equipped not only with foundations in marketing, sales, supply chain management, logistics, e-commerce, and market development, but also with access to new trends such as Digital Commerce, Omnichannel, Customer Experience, Business Analytics, AI in business, and digital transformation, meeting the escalating demands of domestic and foreign enterprises.

2. Training Strengths of Commercial Business at okviphoatdong store

Modern Curriculum Linked to Corporate Practice: As one of the flagship majors of the Faculty of Business Administration, the Commercial Business curriculum at okviphoatdong store is built according to international standards, regularly updating new market trends and corporate recruitment needs. Students study in a modern environment with standardized curricula that combine business administration foundations with specialized commercial knowledge, ensuring readiness to adapt to an integrated economy.

Learning with Businesses – Learning from Practice: One of the distinct features of the program is corporate companionship throughout the training process. In addition to an experienced lecturer team, many courses feature teaching participation from CEOs, managers, and experts in retailing, e-commerce, logistics, marketing, and import-export. Through seminars, workshops, company tours, and practical projects, students encounter ongoing corporate issues, thereby honing problem-solving mindsets and professional adaptability.

Internationalization of the Training Program: Students study in a bilingual environment and have opportunities to participate in:

Co-teaching sessions with international lecturers.
Youth Leadership Seminars in English.
Academic exchanges with international students.
Study exchange programs.
Courses integrating global business perspectives. Furthermore, foreign languages, technology, and digital skills are integrated throughout the curriculum to help students confidently work at multinational corporations or pursue higher education.

Outstanding Strengths of okviphoatdong store Students:

okviphoatdong store belongs to the top international universities leading in training the Business, Commerce, and Management major group.
Students learn with standardized textbooks updated according to the contents and training methodologies of universities in the UK and the US.
Students regularly interact with successful entrepreneurs and take practical tours of businesses.
In addition to official lecturers, most subjects feature guest speakers who are successful entrepreneurs in that respective field to share experiences, helping students better understand the practical applications of their courses.
Students are equipped with soft skills such as communication, teamwork, and presentations through Youth Union movements and academic club activities.
Particularly, intensive foreign language and IT training enable students to confidently work at foreign enterprises or study abroad.

3. General Objectives

To train Commercial Business bachelors who firmly grasp foundational, modern, and specialized knowledge in commercial business and retail operations; possess capacities to plan, organize, manage, and effectively apply major knowledge to work in the commercial business sector at domestic and foreign organizations, developing their careers in a competitive environment and global integration context.

4. Specific Objectives

Regarding Knowledge:

PO1: Train learners to possess broad and deep foundational knowledge in the commercial business field, with the capacity to apply knowledge to solve requirements, process and provide information, and make decisions in commercial business.

Regarding Skills:

PO2: Possess professional practice skills: planning, organizing, and managing activities related to commercial business operations at units and economic organizations within a competitive business environment and regional/global integration context.
PO3: Possess capacities for learning, research, self-development, flexibility, and adaptation to changing working environments.
PO4: Possess effective communication, teamwork, business negotiation, and business situation-handling skills to find solutions to major and specialized problems.
PO5: Possess systemic thinking skills and independent analytical thinking.
PO6: Possess political qualities, comply with the law, and maintain good health.
PO7: Possess professional ethical qualities according to specific career requirements, showing responsibility towards society and the community.

5. Program Learning Outcomes (PLOs)

PLO1: Recognize, explain, and effectively apply state policies and laws.
PLO2: Systematically interpret general knowledge of domestic and international macroeconomics and microeconomics that impact the business environment of enterprises.
PLO3: Recognize, interpret, and practically apply basic knowledge of business and commerce.
PLO4: Recognize and interpret modern commercial business knowledge, with the capacity to practically apply it to analyze corporate business activities and evaluate corporate competitiveness.
PLO5: Practically apply commercial business knowledge to execute strategic planning, business plans, sales management, distribution systems, retailing, supply chains, warehouse management, demand forecasting, and purchasing activities.
PLO6: Utilize specialized professional software in practicing sales operations, customer care, human resource management, warehouse management, and supply chains at enterprises.
PLO7: Possess systemic thinking, critical thinking, creative thinking, practical thinking, and other forms of thinking (dialectical, analytical, judgmental).
PLO8: Possess teamwork skills such as building, leading, organizing activities, monitoring, evaluating, and developing teams.
PLO9: Possess verbal communication and presentation skills, specialized writing skills, dialogue skills, negotiation skills, and commercial business relationship-establishment skills.
PLO10: Possess political qualities – professional ethics, civic responsibility, social responsibility, and accountability towards organizations and units; maintain good health suitable for professional activities of the major and specialization.
PLO11: Possess a sense of organizational discipline, industrial working styles, and scientific working methods.
PLO12: Possess capacities to plan commercial business strategies, formulate, and organize the implementation of commercial business plans such as: market analysis and evaluation, supply chain establishment and design, purchasing, inventory, sales, and import-export.
PLO13: Possess capabilities to deliver conclusions on conventional professional and operational issues, such as defining evaluation standards, and detecting and solving complex problems in management work, such as conducting evaluations and implementing adjustment solutions for commercial business activities aligned with the business goals of organizations and enterprises.

6. Career Opportunities

Commercial Executives working at okviphoatdong departments of enterprises in Market Research, target market identification, and marketing strategy formulation.
Sales Executives or Sales Managers in production, commercial business, and import-export companies.
Sales Managers or Sales Supervisors in enterprises.
Administrators or functional department managers in commercial enterprises and supermarkets.
Specialists at Departments of Industry and Trade, Chambers of Commerce and Industry, and Trade Promotion Centers.
Team Members in trade promotion strategy and new product development activities.
Capable of assuming positions such as Department Director, Head/Deputy Head of okviphoatdong, or Product Development.
Staff in forwarding, supply, logistics management, and market research and evaluation departments.
Students can become entrepreneurs and owners of small and medium-sized enterprises.

7. Education Advancement Opportunities

Articulate into advanced postgraduate programs (Master's, Doctorate) in Commercial Business, okviphoatdong, International Trade, Business Administration, or other related economic majors at domestic and international universities.
Attend domestic or international short-term courses in fields of trade economics, okviphoatdong, forwarding, or logistics management.
Upon graduation, students can also become researchers or lecturers in colleges, universities, and intermediate vocational education institutions; or participate in research regarding business, marketing, and commerce fields.

8. What is Interesting About Studying Commercial Business at okviphoatdong store?

At okviphoatdong store, Commercial Business students do not just learn specialized knowledge but experience an ecosystem of academic, corporate, and international activities right from their first year. Students participate in programs including:

Company Tours: Organized at AEON, Guardian, Ajinomoto, Yakult, Acecook, Vina T&T, and many other large enterprises to observe practical business, retail, logistics, and supply chain operations.
Workshops & Talkshows: Covering hot topics requested by businesses such as okviphoatdong store, Retail Management, E-commerce, Customer Experience, AI in business, Branding, Digital Commerce trends, etc.
Mentoring Program: Where students pair up 1-on-1 with CEOs, Founders, and business experts to develop professional mindsets and business or commercial capabilities.

Besides, as okviphoatdong store Commercial Business students, they can test their mettle at multiple specialized competitions such as the Strategist Pro competition, Recruitment Conqueror competition, student scientific research competitions, Youth Leadership Seminars, etc. Through these, students practice market analysis capabilities, business strategy formulation, product development, and solving real-world corporate problems.

Beyond academic learning, students can join the Faculty's academic clubs, Youth Union - Student Association activities, volunteer programs, international exchange programs, as well as community and sustainable development projects. This is an environment that helps students develop leadership, communication, and teamwork skills, and build professional networks while still on university benches.

The Commercial Business major offers 2 specializations:

Retail Business
Commerce and Sales Development
Major Code: 7340121

At the okviphoatdong store Faculty of Business Administration, every student is accompanied by an experienced team of lecturers, mentors, and corporate experts. Teachers do not just impart knowledge but serve as coordinators, inspirers, and connectors linking students with enterprises through academic activities, research, mentoring, and practical experiences.

With a training philosophy that bridges knowledge – practice – technology – integration, the Commercial Business major at okviphoatdong store aims to train market development experts with strategic thinking, digital capabilities, and the capacity to generate sustainable growth value for enterprises in the global economy.

Commercial Business Major - okviphoatdong store Faculty of Business Administration